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FEATURED COFFEE: PRIVACY POLICY:

...dedicated to supporting breast cancer awareness.
VELOCE COFFEE COMPANY is committed to protecting your privacy and security online. We at VELOCE COFFEE COMPANY strive to do everything we can to respect the trust customers have in our brand and our commitment to your privacy is no exception. We are committed to protecting and safeguarding consumer privacy on the Internet, especially for children, and use our best efforts to protect the privacy of visitors to this web site.

Please read the following Statement so that you will fully understand how your personal information will be treated as you use the VELOCE COFFEE COMPANY web site. This Privacy Statement outlines ourpersonal information handling practices. Wherever VELOCE COFFEE COMPANY collects personal information we will provide a link to this Privacy Statement located generally at the bottom of the page of the web site. Once you choose to provide us with personally identifiable information (any information by which you can be identified), you can be assured that it will only be used in accordance with the terms of our Privacy Statement.

By providing VELOCE COFFEE COMPANY with your personal information, you signify that you agree with the terms of our current Privacy Statement as posted here. If you do not agree with any term in this Statement, please do not provide any personal information. However, if you choose not to provide your personal information, you may not be able to access particular areas of our website, order products, obtain licensee information, enter contests, request samples, or send us e-mail.

What kind of personally identifiable information do we collect, and who is collecting it?
When accessing certain areas of the VELOCE COFFEE COMPANY website, such as when purchasing products or gift certificates, we will ask you for your registration or log in information. Such information can include your name, e-mail address, residence or billing addresses, and credit card information. Other areas of the VELOCE COFFEE COMPANY website can include requests for information for prospective licensees and vendors. These areas can include requests not only for the above type of information, but also requests for certain financial, credit and other sensitive personal information deemed necessary to evaluate your potential as a licensee or vendor.

As part of customizing and personalizing your service, VELOCE COFFEE COMPANY uses cookies to store and sometimes track information about you. A cookie is a small amount of information that is sent to your browser from a web server and stored on your computer's hard drive. The cookie stores information and is sent when you register or sign in. Cookies track your use and the number of entries in our promotions, and orders. Cookies also help us to estimate the size of our audience and measure traffic patterns. Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the "Help" section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of our web site.

VELOCE COFFEE COMPANY may also collect certain aggregate information about you and your use of our web site whenever you visit, such as various forms of "click stream" information including URLs or domains, site traffic statistics and origination information, page views, impressions, and operating system and browser types. In addition, VELOCE COFFEE COMPANY servers automatically log your IP address when you request pages on our web site. This aggregate information generally will not personally identify you or be correlated to you individually for external purposes. VELOCE COFFEE COMPANY may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all of the aggregate information, provided that, such information does not personally identify you, and the aggregate information will not be used by other companies to contact you. How do we use the information we get, and with whom may it be shared?

VELOCE COFFEE COMPANY collects information in order to provide our users with personalized and customized service. We will often use the information we collect to notify you of important functionality changes to VELOCE COFFEE COMPANY, new services, and special offers or contests that we think you'll find valuable. VELOCE COFFEE COMPANY researches our user demographics and interests based upon the information that you provide.

VELOCE COFFEE COMPANY may share personal information within the Corporation, our licensees and our affiliates. Of course, any use of this information by the VELOCE COFFEE COMPANY Corporation will comply with this policy. Occasionally, with your permission, we will send marketing information to you, such as discount coupons, information about new product offerings, etc. If you do not elect to receive such materials, please contact us at orders@velocecoffee.com and we will not send them to you.

Contests and promotions may be sponsored by companies other than VELOCE COFFEE COMPANY or may be co-sponsored by VELOCE COFFEE COMPANY and one of our partners. Our promotions, contests, and sweepstakes may often request additional information from sponsors. Some of the data collected may be shared with that partner or sponsor. When you request information, you give VELOCE COFFEE COMPANY the permission to transfer your information to the sponsor so that they may answer your request. If you would rather not receive such information or have such information shared, please contact us at info@velocecoffee.com. If you have more than one VELOCE COFFEE COMPANY account, make sure you change your preferences for each account or e-mail name you have with us.

VELOCE COFFEE COMPANY reserves the right to use or disclose any information when we have your permission or in special circumstances, such as when we have a good faith belief that such disclosure is necessary to comply with legal requirements, regulation or legal request, to protect the integrity of the site, to fulfill your requests, to cooperate in any law enforcement investigation or an investigation on a matter of public safety, or to respond to claims that any files or data violate the rights of third-parties, or protect the rights, property, or personal safety of VELOCE COFFEE COMPANY, its users, or the public. For example, VELOCE COFFEE COMPANY will make such disclosures necessary under the reporting procedures of the Digital Millennium Copyright Act (see the Terms of Use).

How does VELOCE COFFEE COMPANY protect your information?
When you submit any files, information, or access your account, VELOCE COFFEE COMPANY uses a secure server. The secure server software (SSL) encrypts all the information that you provide before it is sent to us. Additionally, we take reasonable measures to prevent unauthorized access to all of your data.

Your VELOCE COFFEE COMPANY account is password-protected so that only you have access to this personal information. We recommend that you do not divulge your password to anyone. VELOCE COFFEE COMPANY will never ask you for your password in an unsolicited phone call or in an unsolicited e-mail.

Unfortunately, no data transmission can ever be 100% secure. While we try to protect your personal information, we cannot ensure or warrant the security of the personal information that your transmit. You transmit such information at your own risk. Once we receive such information we will use our best efforts to maintain security on our system.

When do we make changes to our Privacy Statement?
From time to time, it may be necessary for VELOCE COFFEE COMPANY to change this Privacy Statement, so we suggest that you check here periodically. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.

We welcome your questions and comments about privacy. If you have a question or would like to make a comment please email: info@velocecoffee.com.
BREAKING NEWS:
March 6, 2007:

Veloce Coffee Available at Whole Foods!
Select varieties of Veloce Coffee are now available at all Whole Foods Market stores in Colorado, New Mexico, and Kansas.

Veloce introduces Speranza, Partners with Komen!
Veloce coffee’s newest roast, Speranza, is dedicated to supporting breast cancer awareness. It is through this spirit that Veloce Coffee Company will donate $1.00 from every purchase of Speranza to the Susan G. Komen for the Cure. Look for the pink label.
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